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Toellner, King and Welter (2015a, June 15). Impact with a twist...or the winded path from insight to action . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/impact-with-a-twist-or-the-winded-path-from-insight-to-action-
Malleschitz and Kearon (2015a, June 15). 1 eureka moment, 2 famous ads, 3 reaps the rewards . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/1-eureka-moment-2-famous-ads-3-reaps-the-rewards--8385
Findlay, K. (2015a, June 15). The shape of conversations. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-shape-of-conversations